Privacy Policy

10th December 2007

Introduction
Any reference to "we", "us" and "our" is to Baby TV. Please see below for our contact details. Any reference to "you" or "your", means you as user of the Baby TV Channel (the "Channel") or Channel (the "Channel").

Baby Network Ltd is committed to protecting your privacy. This page sets out our privacy policy and explains how your personal information (meaning any information about you which is personally identifiable like your name, address, telephone number or e-mail address, generally referred to throughout this policy as "personal information") will be used.

This privacy policy only applies to the collection of your personal information by us and the use of that personal information by us and those whom we authorise. It does not cover third party websites to which we provide links, nor does it cover advertisers. They may have their own privacy policies and/or terms and conditions of use.

By accessing and continuing to use the Channel, you accept the terms of this privacy policy. Please note that we may update and amend the privacy policy from time to time and any changes will be posted on the Channel. If you do not agree with any of our privacy policy then you should not use the Channel.

What information do we hold about you and how is it collected?
When you register for various services on the Channel or when you otherwise update your registration details, personal information is collected by us. You may also be asked to provide personal information when buying or subscribing for content from us via the Channel.
In addition, in common with many other online services, we may use "cookies" or other devices to store and sometimes track information about you (see section entitled "Cookies" below).
We may also collect personal information: when you make a complaint or enquiry or provide other feedback to us; when you submit an entry to a competition or prize draw; when you request to be sent communications such as updates or newsletters; in monitoring your communications sent via and use of the Channel to ensure and check compliance with the Terms of Use; and/or otherwise as required by law; and when you disclose your personal information to us or otherwise through the Channel at any other point.

How do we use information about you?
We use information about you help us provide you with a more personalised service which is tailored to suit your needs.

Your personal information may be used by us to:
- to monitor, develop and improve the Channel, services and your experience;
- to assist in and administer the provision of services to you;
- process and deal with any complaints or enquiries made by or about you;
- investigate any suspected breach of the Terms of Use or the breach of other terms and conditions otherwise relating to you and to monitor compliance including by way of checking postings or submissions to the Channel, retaining forum or chat room exchanges and using keyword triggers to investigate usage that may be inappropriate; and/or
- where you are a prize winner, to administer the competition prize and to publish or otherwise make available a list of prize winners.
Where and only where requested by you we will:
- send you and keep you updated with information by email, telephone or mail about existing and new services and special offers from us; and/or
- send you information by e-mail, telephone or mail about related products or services of selected third parties that may be of interest to you; and
To opt-out of receiving any such communications, you can use the facility contained in any such communication or you can email us at the email address below or write to us by mail to the address below stating that you do not wish to receive further communications from us. info@babytvchannel.com

Amending your information
Where you register your details for certain services and open a user account that you can then use to access and log on to use those services. You may change or update your user name and password or other details at any time via your account. You must make sure that you update details as soon as possible with any and all relevant changes.

Cookies and other such devices
A cookie is a small amount of data sent from our server and stored on your computer's hard drive.

We use cookies and other such devices to compile anonymous, aggregated statistics that allow us to understand how users use our Channel and to help us improve the structure of our Channel (we cannot identify you personally in this way). We use cookies and other such devices to allow us to understand who has seen which pages and advertisements on the Channel, to determine how frequently particular such pages and advertisements are visited, to determine the most popular areas of the Channel and generally in order to monitor usage of the Channel.

We may also use cookies and other such devices to:
- to allow you to carry information across pages of our Channel and avoid having to re-enter information;
- within registration to allow you to access stored information;
- to help us recognise you as a unique visitor when you return to our Channel and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly; and/or
- within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.

Most internet browsers are automatically set up to accept cookies, but you can set your browser to refuse a cookie or ask your browser to show you where a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of this Channel may not be available to you.

Find out how to disable/enable cookies by clicking on the "Manage Cookies" section of the Interactive Advertising Bureau UK Channel on the following link http://www.allaboutcookies.org

Will we share your information with third parties?
We may pass your information to other parties as follows:
- where relevant, your user name and information you voluntarily provide in your profile that you register with us will be published on areas of the Channel such as forums, chat rooms or pages where user submissions are displayed and this will be the identity by which you are known on those areas. Where other users wish to chat or otherwise contact you, they will be able to identify you by your user name and any other information you may yourself disclose via the Channel;
- we may pass your personal information to our employees and agents to administer the services provided to you by us now or in the future;
- some general statistical information about the Channel user base, sales patterns, traffic volumes and related matters may be passed on to reputable third parties but these details will not include information personally identifying you; and
- we may disclose your personal information to the police, regulatory bodies or legal advisers in connection with any alleged criminal offence or suspected breach of the Terms of Use and or the breach of other terms and conditions otherwise relating to you or otherwise where required by law and we will co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity of or locate anyone breaching these Terms of Use or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders.

We do not pass or sell your personal information to third persons for any other purpose than those set out above.
Always think carefully before disclosing your personal information or other information to other users of the Channel or otherwise posting your personal information on the Channel. It is important that you are aware that any of your personal information or other information which you disclose to another user may then be disclosed on the Channel by that user. We have no responsibility or control over the contents of communications made between users of the Channel.

Security/how do we protect your information?
We endeavour to take all reasonable steps to protect your personal information. Where possible we use industry-standard technology to allow for the encryption of sensitive information like your credit card number.

Changes to our privacy policy
This privacy policy was last updated on 10th December 2007
Contact Details:

Baby Network Limited (Company No. 5378355), a company registered in the UK with registered office at: 5 Elstree Gate, Elstree Way, Borehamwood, Herts WD6 1JD